Jones Soda Co., looking for a marketing advantage, is making the switch to pure cane sugar from high fructose corn syrup as a soda sweetener.

"It's better for you, it's better-tasting and, overall, it's better for the environment," Peter van Stolk, the company's chief executive officer, said Tuesday.

Seattle-based Jones, which makes root beer, cream soda and quirky drinks with flavors such as turkey and gravy, will sell 12-ounce canned sodas with pure cane sugar after Jan. 1. All of the company's products will make the switch by mid-2007, van Stolk said.

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